主持人：YANG RUI 杨锐
China will start shooting its first national publicity film in the capital as part of latest efforts to boost its image worldwide. Basketball star Yao Ming, movie director John Woo and piano prodigy Lang Lang are among dozens of celebrities who will appear in television commercials later this year in a bid by China to boost its image abroad. The ads will promote an image of prosperity, democracy, openness, peace and harmony. The ads reflect Chinese leaders´ desire to change negative perceptions of the government, which is often seen as secretive and closed, as the country´s presence on the global stage grows. Today we are joined here live by Li Hong, President of Fleishman, China and Farzam Kamalabadi, Chairman & President of Future Trends Group.